Pay Per Click and Search Engine Optimization: A Perfect Marriage

by: Halstatt Pires

Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.

Pay-Per-Click - PPC
PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.

Search Engine Optimization – SEO
As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.

So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.

Marketing Marriage
Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.

PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.

About the author:
Halstatt Pires is with MarketingTitan.com- an Internet marketing and advertising company. To read more marketing articles, visit MarketingTitan.com

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How to Build a Niche Site With a Blog

by: Linda J Bruton


Building niche sites is all the rage these days.
The basic strategy is very simple. Find a niche market that isn't oversaturated. Develop a list of related keywords people are searching on. Then write an article optimized for each one of your keywords. Once you have your articles, upload them to your site. Monitize your site with affiliate links and Adsense.

For this kind of niche site to be effective and make money, it is imperative that you get free traffic, and a lot of it. And that's exactly where a blog can be your best friend.

At its very simplest, a blog is just a structure. It's the bones of a web site. A blog is a simple way to publish and display your content online. Most of us think of blogs as a chronicle of news events, or commentary on news and items of interest. Or personal diaries.

Few people stop to think that you can build any kind of website with a blog. In reality, a blog can be used very effectively to build a niche site. The fact of the matter is, a blog is the easiest way to publish your niche site content. But the biggest reason to use a blog is that it can drive traffic to your site a lot faster than a statically-built site. A niche site built with a blog is a very powerful strategy.

First, choose your niche and research your keywords. Write your first article based on one of those keywords, just as you would when building a regular site. Then set up your blog and publish that article. Your niche site is now live.

To make your site structure the most effective, be sure to choose a blog that allows the use of Categories, such as Word Press or Moveable Type. Use your 10 most important keywords as the name of your Categories. Then file all your secondary keyword articles under those Categories.

Why is this so important? If you keep building your site with keyword-rich articles, eventually you could have hundreds of pages. Each of those pages will have a link to your 10 Categories. And each of those links will use the anchor text of your most important keywords. As a result of all those internal keyword-rich links, your site will end up ranking very well in the search engines for your Category names.

Now it's time to set up your traffic strategy. This is where a blog can really shine. There are many special RSS/blog directories that are hungry for feeds. By submitting your new blog to these directories, you can start getting traffic almost immediately. Quite often these feeds will result in a lot more traffic than all the major search engines combined. This is why it makes so much sense to build your niche site as a blog. You can have twice the traffic, and get it much faster than with a static site.

Here is a list of some of the top RSS/blog directories you should submit your site to:
http://www.masternewmedia.org/rss/top55/

Once you've submitted your site to the directories, you can get it indexed by Yahoo almost immediately by adding your RSS feed to your MyYahoo page. If you don't have a MyYahoo page, just go to http://www.yahoo.com. Now click on the MyYahoo link at the top and set up your free account. Once you have your account set up, click on Add Content, then add the URL of your blog RSS feed into the Find Content box.

When you go back to your MyYahoo page, your blog plus your first post should be shown. If you go look at your web stats for your site, you'll find that the Yahoo spider has already made a visit! Your new site should be indexed in Yahoo in just a couple of days. This is a strategy that some marketers were selling for $50 just a few months ago. And it works like a charm.

Every time you add a post, you can alert the RSS/blog directories by "pinging" them. There is a wonderful site at http://www.pingomatic.com that makes this very easy. You just have to type in your blog URL and Pingomatic will send your ping to Yahoo and about 15 other large directories. That will bring the spiders back to your site almost immediately!

During the first month, I would suggest that you write and add a new article every day. Blogs that are frequently updated get the most traffic. And you'll find that the major search engines will spider your site every day. At the end of a month, you'll have a 30-article niche site that is already getting a lot of traffic. If you've monetized your site with Adsense and related affiliate programs, you should also be making money already.

Once you've started building your niche sites with a blog, you'll never go back to doing it the old way again!


About the Author
For more tips and ideas on how to make money blogging, be sure to visit my "Why Marketers Should Blog" weblog at (what else) http://www.whymarketersshouldblog.com/

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Network Marketing for Easy Money!

by: Craig Ritsema


Ok, I know what you’re thinking, another marketing guru selling a way to make quick money. Well, sorry, that’s not the kind of easy money I’m referring to.

Network Marketing has been around for a while. Most of us know someone who has a friend or relative who became involved in off-line network marketing. We listened to their sales pitch with our mind already set on how we were going to say no and the best way to get out of the meeting as quickly and painlessly as possible.

Through out the sales pitch we thought to ourselves, what would drive someone to put this much effort into selling these products? Why would they spend all this time promoting their product to their friends and relatives? Would we ever be able to meet them again and look them in the face wondering if they were going to start into their sales pitch?

All in all, this kind of network marketing seemed rather painful to someone from the outside. Not only was it time consuming, but you needed to be a person with the ability to sell. Most people involved this way did not start out as professional sales people, but they knew they would need to learn these skills in order to succeed.

What our friends understood about network marketing is that the first customers are the hardest. Once these customers started recruiting their own customers things started getting easier. Over time, their income would grow faster. They were sold on the product they were selling and definitely the concept of network marketing. They were persistent and determined not to quit!

I could not help but think – could they really be on to something? It seemed impossible, but what if it worked? Our friends did eventually become successful. But I believe it was only because they were determined to make it work. Giving up was not an option for them.

Times have changed and off-line network marketing has turned into on-line network marketing. The concept remains the same:

- Sell someone else’s products and make a commission on each product.

- Sell the opportunity to others so they do the same, while making a commission on their sales as well.

The second sale is what makes network marketing most rewarding and leads to “RESIDUAL INCOME”. This kind of income keeps coming without you yourself having to do the work.

Today, online network marketing has greatly simplified selling other companies’ products. Not only do they generally do the selling for you, but THE WORLD IS NOW YOUR PROSPECT!

To become a network marketer all you need is a computer, internet connection and a good product with opportunity that can be sold. POINT AND CLICK IS THE METHOD OF SALES TODAY! Good companies offering affiliate programs for network marketing also provide many ways to learn the ropes and how to sell their products. Anyone can learn how to do it!

If online marketing is so easy, why isn’t everyone doing it? It takes time and persistence. This is the hardest part. Our friends understood this and they were determined to succeed and persevere.

Is online network marketing easy? Yes. Does online network marketing take time and effort? Absolutely. Persistence and determination are the key skills needed for today’s environment. The actual work is easy.

Do you want to make money? Are you determined and willing to persevere? Then set your mind on success and grab your network marketing gold!

About the author:
Craig Ritsema operates a successful part time home business and resides in Michigan, USA. For more details visit his site at: http://part-time-work-at-home-opportunities.com/

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Tool Talk: All About Internet Marketing Tools

by: David Riewe

Who doesn't want inexpensive internet marketing tools? In this day and age when advertising your business online is the way to go, it's a must that you avail of internet marketing tools at the lowest cost possible. How can you avail of them? How can you make the most out of these low cost internet marketing tools?

These low cost internet marketing tools aim to better your website and promote them thoroughly. Read on to know more about them:

1. Software

There is software specializing in internet marketing. These programs are affordable internet marketing tools. They attract traffic, communicate your site to anyone online, harness and trim down your keywords, track your site visitors and create links to other sites. Of course, the phrase "low cost" emphasizes that you must not spend exorbitantly. Watch out for internet marketing tools that do nothing but suck your budget.

2. Website packages

Take note of low cost internet marketing tools that do the following: hosting and designing your site, getting your domain, offering technical help, configure and upload your files, campaigning for your traffic. These are available in website packages that you can avail of anytime. Choose a package caters to your site's needs.

3. Mailing lists

Notice that when you visit the Bulk Mail folder of your email, you read nothing but website promotions. That's email marketing? It boosts your business like no other. Don't worry about spamming. There's such a thing as "safe lists" that make your mails spam-free.

4. Data Submitters

This is a money-saving internet marketing tool that works like magic. Have a data submitter of your own and amass tremendously huge hits!

5. E-books

Integrate an e-book in your site for people to download. At such a cheap price, you keep people clamoring for more and visiting your site in the process. That's one affordable internet marketing tool for you.

6. SEO tools

Internet marketing is not complete without the standard SEO tools. Search engines remain as the major powerhouse in marketing so never leave this part out. Generate traffic through this effective low cost internet marketing tool!

Here's a reminder: when you see the low cost internet marketing tool banners online, never get persuaded easily. Study the package deals; analyze the contents and benefits before deciding if you want one.

About the author:
Little Known Minnesota Man Making Six Figures Per Year Online, From the Comfort of Home, Reveals His Top Internet Money-Makers. http://www.push-button-online-income.com/pbi

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How To Make Money From The Internet

A guide to the easiest ways of how to make money from the internet armed with a computer and a bank account.

Ways to Get Money from the Internet
The basic way to get money from the Internet is to promote products via ads. These ads are placed on your own website or on someone elses such as a search engine in the form of sponsored ads.

The product might be your own product or someone elses where you participate as an affiliate and receive commissions on sales.

How Much Money Could You Make from the Internet ?
With your own product you would make a profit on each sale based on your sale price minus the cost of materials, shipping and other expenses.

Own Product Example
You market an eBook priced at $49 for download from your website and use a 3rd party payment provider such as ClickBank.

Each month you have 1,000 visitors to your website and a sales conversion rate of 5% so your revenue is $2,450 per month.

Now consider expenses like web hosting at $10 per month and credit-card processing fees of 8% giving costs of $206 per month.

So, in this example your profits are $2,234 monthly.

Affiliate Marketing Example
You have a website about fishing where you review equipment and have product links carrying your affiliate tracking code.

Your website gets 10,000 visitors a month and 10% click on a product link. 10% of these people purchase an average of $100 of merchandise. You get paid 5% commission.

So 1000 people click and 100 buy a product and you are paid 5% of $10,000 in commission.

You only have web hosting costs of $10 per month to deduct.

This nets you $490 per month profit.

Own Product or Affiliate Marketing ?
From the above examples it is clear which is the most profitable approach to take. However, you may struggle to develop your own product, yet you can immediately access 1000's of other people's products via the affiliate marketing route.

The affiliate commission on eBooks is generally far higher than physical goods so you can make good money marketing other people's eBook products rather than developing your own.

For physical products, successful affiliate marketers generally create sites that recommend the products such as sport's equipment. If the price of the products is high, you can make good money.

How to Make as Much Money as Possible
Which ever route is taken you need to balance the following factors for maximum profits:

Maximize Visitors
The more people that see your ads, the more will click and buy. Some ways to maximize visitors are:

Add more content and pages to your website
Optimize your website for search engines
Get more links to your website
Advertise your URL in Google adwords and pay per click search engines
Advertise your URL offline in classified ads
Maximize Click-throughs
Pre-sell products with reviews, articles and related information then provide links in easy to find places.

Maximize Profit
Adjust the selling price to balance sales volumes at the point where maximum profit is produced.

Minimize costs by reducing shipping costs and administration costs. One of the best ways to do this is to market digital products such as software and e-Books that don't require physical shipping.

Maximize commission. Look for large commission percentages and high conversion rates in affiliate partnerships.

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Daftarkan Blog ke Layanan Pihak Ketiga

Layanan pihak ketiga memungkinkan Blog kita lebih dikenal luas ke seluruh dunia. Beberapa yang terbaik dalam melakukan promosi adalah:

Technorati : http://www.technorati.com
Blog Pulse : http://www.Blogpulse.com
Ice Rocket : http://www.icerocket.com
Blog Digger : http://www.Blogdigger.com
Daypop : http://www.daypop.com


Tip untuk Technorati : sering-seringlah melakukan ping dengan layanan ini.
Kebanyakan pengunjung Technorati adalah para Blogger juga, jadi gunakan keyword atau tag yang sepatutnya kita gunakan yang berkaitan dengan Blog kita.

Sampai saat ini cara promosi di atas cukup akurat, dan hal terpenting dalam mempromosikan Blog adalah hindari penggunaan SPAM, gunakan cara yang wajar dan bijak sesuai dengan petunjuk di atas.

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